Many sellers said everything isn’t easy, not only shopify and even Amazon. However there are still some who manage to do well in this competitive market – they sell primarily luxury items through their stores on Aliexpress or Ebay for example; each of them promotes the brand name carefully so customers know exactly what quality standards will be met when purchasing from them
We can see there are many professional shopify stores, their stores are mainly boutique and vertical.
And they promote their brand.
How did this brand shopify store do ?
As you know, normally, the price of those store is not cheap, but why can they get amazing orders ?
Ads video is attracting. it attract the audience has interest to click the website as more as possible
Website is professional and looks very classy, it give a deep impression to visitors and increase buyer trust
Copywriting of product is very persuasive, and you can see all clearly about this product without any doubt on the page.
After you reading what they write, I think yes, it is really necessary for me to buy one immediately.
Packaging of product quality is better, we can imagine when you get the parcel like a gift, how do you feel ?
We take a store as example http://loradicarlo.com
It is an emerging brand of adult products for women, founded in 2017. From research and development to design, from production to sales, all are controlled by themselves. To date, the brand holds 13 patents under its name. This brand shopify store , has sent more than 50,000 packages, to users in as many as 37 countries and regions of the world. Until 2020 they create about 7.5 million dollars and about 50,000 orders, the customer unit price of 150 dollars. product pricing in general is not low. The cheapest 9.99 dollar , the most expensive 290 dollar. Not only that, this shopify store also wholesale products to offline retailers in the United States, the United Kingdom, Europe and Japan, and there are already more than 400 offline retail stores worldwide selling their products simultaneously. Adult products is a market that should not be underestimated, according to market research institutions, the global market size of 2021 up to 30 billion U.S. dollars, estimated by 2028 up to 52 billion U.S. dollars.
See here, some friends may not be able to hold back, began to calculate in the mind: I engage in shopify store of adult products, Amazon , Aliexpress, where the platform above the high sales of products through the store up, I can earn a lot. but wait a minute, things are not as simple as you think. we emphasize that the trend of shopify is now brand stations and vertical stations, paving is no longer feasible. http://loradicarlo.com is such a vertical station + brand station.
First The brand
Loradicarlo aim to make women feel happiness more, is engineered to be inclusive , user-friendly, and most importantly , mind-blowing. They combine innovative technology with beautiful design to delight you in the moment and inspire you to keep exploring your sexual well-being.
Second, the founder CEO is very romantic.
Third, in addition to the flamboyant founder, there are also star investors, Cara Jocelyn Delevingne, the important thing is that this investor has a whopping 43 million followers on Instagram
What is a vertical category store?
Vertical means selling products in only one niche and meeting the needs of only one niche group.
The independent pet products site that Mike insists on doing is a vertical site, serving pet-owning customers.
In the case of Lora DiCarlo, vertical is reflected in the fact that it only makes adult products for women.
Focus, in many cases, means professionalism.
Forth. unique features of the brand’s marketing approach
1.Through the crowdfunding debut in 2019
The brand first appeared in the public is in the crowdfunding website online a crowdfunding project called “my first time”, is the above-mentioned fist product ose generation of crowdfunding. 80 days, a total of 480,000 U.S. dollars in crowdfunding funds. Not only that, it also attracted a lot of attention and social media sharing.
2.Using PR events to ignite the media
During CES 2019 (the world’s largest consumer electronics show), the brand gained significant media attention after it was denied permission to exhibit due to “indecent products”. Subsequently, public pressure forced the conference to adjust its policy and allow the brand to exhibit, allowing the brand to receive a lot of praise. The brand earned a lot of attention because its PR event and PR release emphasized the brand’s commitment to the advancement of women and female entrepreneurs.
Brands put all these compliments from the media on the website, increasing the trust of potential users
3.The brand launched a pre-sale campaign for its first product,
The ose generation, which was expected to reach 1 million US dollars in less than 5 hours, and the final five weeks of pre-sale ended with a total of 5 million US dollars. This kind of pre-sale activity can greatly attract those who like to taste and like to boast that they are the first to eat crab users.
4.broaden sales through affiliate marketing
affiliate marketing for merchants, is the early ultra-low-investment sales model, once the promoter for the merchant to get orders, the merchant only to pay the promoter commission. The brand has taken advantage of this to pry those affiliate marketers to do the promotion for it. Its high-margin products are especially suitable for affiliate marketing because the commissions are high enough to be attractive to promoters.
This is a really successful shopify store with brand.
You can see that by doing a little bit of research and then targeting your audience traffic in a very specific niche, you can be successful in selling your product. Once you have found success with one product, it will be easier to promote new products and you can also save on the costs of product testing. Utilize the customer information you already have to do email marketing for product testing; this way, you will be able to sell your reputable brand for a much higher price. What methods will you use to increase sales of your vertical product?
