1.Ad optimization target selection– Conversion
The goal of ad optimization must be set to Conversion – Purchase.
This goal setting. We do shopify store to run Facebook ads, the goal is to get out the order, and we need people who are willing to shop, not people who are willing to add to cart and click.
The purpose of using Engagement targeting is to warm up the ad posting and gain customer trust, and the ultimate goal of running Engagement is to expand the ad volume.
2. The use of advertising group budget (ABO) and advertising series budget (CBO)
The use of advertising group budget and series ads can be a great way to get your name out there. Newcomers should really take advantage since they have nothing else going on at the moment!
The best part about these campaigns is that you won’t need any previous experience or knowledge – it’s all provided for free by Google so just go through their tutorial procedures in order until each stage has been completed successfully.
Ad campaign budget is supposed to allocate budget and help you expand the volume, not for you to test the audience and test the ads
If your ad group has orders steadily and profitably, it means your ads are fine and the landing page conversion is fine. It is recommended that after a single product accumulates 200+ orders, you can go back to use ad series budget (CBO), using your best 1-3 ads with 4-5 ABO-tested audiences, with a reference budget of 150+ dollars per day, and takes for at least 3 days to see the data before making adjustments.
The CBO system often love to use is: one ad campaign with 4-5 ad groups , each ad group corresponds to an audience, and 1-3 ads are placed inside each ad group. These 1-3 ads are different from each other, but they are all in these ad groups.
3. Give FB ads more time
Facebook ads are very smart, provided that you give them time to optimize themselves. To put it in reverse: a friend likes to keep an eye on the ad data; if there is no click-through rate or less than 12 hours spent advertising then he immediately cuts your campaign because this doesn’t seem right!
With the recent changes to Apple’s privacy policy, it has become more difficult for advertisers and marketers. Feedback on these new policies is often delayed due in part because of their size – they’re quite bulky which can slow down ad campaigns significantly while also inhibiting user navigation across different apps or websites if not handled delicately enough with certain web browsers such as Chrome Canary etc… One potential solution might be combining multiple cookies into one single file instead than having distinct ones per session/domain – but this still leaves us vulnerable whenever someone clears their browser cache! Now recommend that new Facebook ads run for 3-4 days before making adjustments.
4.Testing single interest
When pre-testing products, people try to avoid overlaying multiple interests.
I recommend using a single interest or a single similar audience for more accurate ad testing.
For example, when test dog products, each ad group will choose a single audience to test, such as dog toy, dog grooming, dog health, etc.
5. Too many clicks,Why few orders?
landing pages are crucial to the success of any online business and it is important that they be well designed. If you’re running ads with optimized goals, but no orders or low volume in your conversions content view campaign – then there may not have been a strong enough call-to action on your landing page for people who were interested enough in what was being offered by clicking through those links/ads presented throughout their browsing experience while visiting our website’s home page (or otherpages).
When you are running a business, it is essential to keep your site up and running. A slow loading page or one with errors will turn potential customers away which could lead them going elsewhere for their needs–and that would be bad news because these people were probably just looking at what was available before making any decisions about who best suits them in terms of price point as well!
A domain name expired means no more www address so make sure this isn’t happening by renewing regularly (a $10 fee per year) otherwise anyone finding an offer online might accidentally click through then find themselves stuck on stats display but not able enter sale transaction without verification codes sent via email
6.Test only one variable at a time
During the testing period, I usually open 2 ad groups first, and then there are 2 types of operations to choose from
1) 2 ad groups with the same 1 ad, different audiences.
2) 2 ad groups with the same audience, different ads.
The marketer must be careful when they test their ads. It’s easy to get lost in the sea of data and not know which variable you should focus on next, Sometimes people just open too many ads in one go because they want see what works best with their audiences – but how do you know if your data is good or bad?
7.Try different ways to advertise your product.
You might think that one angle will be enough, but it’s important for you and the company concerned not just limit yourselves with what has been tried before when trying out new forms of marketing or advertising material
8. Keep testing new ads
There are two ways to keep your Facebook ads fresh. The first is by asking for feedback from customers on what they like and don’t like about the current product or service offerings, then making adjustments accordingly in order that you can continue providing them with value but also include new features which might attract future buyers who have been waiting patiently until now before making their purchase decision final; another option would involve rotating through various creative ad designs each time somebody clicks one of these “winning” advertisements so even though we’re already winning at this stage – there will always be other opportunities coming up soon enough!
9. Need to increase the order amount!
The cost of converting a single purchase has been steadily rising due to advertisers’ preference for Facebook ads. As an example, if you had bought one pack before and now wish to buy two packs at once – the price would be discounted in both product detail page and shopping cart webpage! We also remind customers about buying multiple packs so that they can get discount on their second order too; it’s important not just when increasing profit but making sure there are enough items left over after optimized upsell/cross sell settings have helped generate more sales overall (which leads us back full circle).
While these placement tips are a good starting point, it’s important to remember that Facebook is always changing its algorithm. Keep an eye on our blog for the latest updates and changes to how Facebook Ads work – so you can stay ahead of the competition and continue seeing success with your advertising campaigns. Do you have any questions about where to place your ads on Facebook? Let us know in the comments below!
